There's a lot of buzz around AI regarding local marketing in the industry.
Without appropriate guardrails from corporate or the parent organization, Generative AI can make recommendations that seem great for franchisees but can break brand guidelines, rules, or even laws.
Given this new ability to drastically increase productivity with AI, the average user lacks sufficient data on their own to mitigate risk sufficiently.
How much do you let the system take action on behalf of franchisees and remove the need for user intervention? To what level should you empower franchisees or enhance tools they interact with directly?
Join Nick Markman - Senior Product Manager at Evocalize, as he explores the spectrum of what to fully automate, what to automate with supervision, and what to allow users the freedom to automate with Generative AI.